Constant "CRAVING"

Yesterday I cover the habit loop, which enables me to understand myself better in terms of my habits. 

Habits, nevertheless, will never be permanent unless there is craving. To explain about the craving, an illustration about Pepsodent really opened my eyes.

I did not really thought what really drives me to brush my teeth every morning and evening. Maybe you thought, "Its just what normal human being do. I do it every day." Actually, it was not what normal human being do in early 1900s. Brushing your teeth was not an obligation. During those times, US was a wealthier nation than before, causing raising consumption on foods with refined sugar. When World War I was drafted, they found out that rotting teeth had become national security risk. They already have toothbrush and toothpaste at that moment, but not a lot of people felt required to do so. 

Pepsodent, and Claude Hopkins were those that finally turned USA into a "tooth-brushing" country. How? People said it is his successful ad that does so. He focused on the habit loop: by using tooth film as the cue, brushing teeth with Pepsodent as routine, and removed film as reward. He was not actually the first person to utilize such habit loop. Other toothpaste manufacturers have been using the same formula, but they did not succeed. What is the real cause, then? It was later found that the Pepsodent recipe is the real cause. They used citric acid, mint oil, and some other chemical components that is intended actually to create fresh taste in mouth but they did not realize that it actually creates tingling effect in gums and tongue. 

I started to realize that I brush my teeth because my mouth feels refreshed and has that tingling effect after I do it. I have tried several other toothpaste that use no components causing those effects and then, brushing teeth did not feel as exciting as before. It caused me to switch toothpaste again, after that. It is not really the ad that succeed. It is the CRAVING they created, craving for those after-tooth brushing effects.

Craving is what powers the habit. It drives people to do the same thing over and over again to satisfy their craving for specific reward. What drives me to workout? It is the craving of the "feel good" sensation that i always get after a workout. What drives the overweight woman to keep eating? It is the craving of the taste of her choice of food that comforts her after she eat. What drives the mouse? Of course, it is the chocolate. Just wanting the reward will never get us forming a habit, only when we crave for the reward that we can form a habit. 

Now the question is, can we change a habit? Yes, we can. Why? Because there are thousands of overweight, alcoholics, nicotine-addicts, and junkies that finally quit what they used to do. What is the secret? Ill cover it in the next post. J

The Habit Loop

Last week i finished a book entitled The Power of Habit by Charles Duhigg. This is one of the books recommended by the interviewer i mentioned in my post "a thank you note".

The book is quite thick and it is single spaced, with 10' Times New Roman. Not the kind of book I usually read. The book, however, was very interesting! Flipping through its pages felt like an adventure - can be equated to reading The Hunger Games (maybe on a scoreboard Hunger Games will be 9 and the book will be 8 so you know what I mean right? :p)

The writer is an investigative reporter - so i guess all his past investigations gave him extraordinary insight to craft this EXTRAORDINARY book. The content is really interesting, so I am really excited to share what I think about the book! :D I am going to cover it part by part because it is a pretty long book. :)

When I think of habit, I will think about all those small things I do, such as: I button my shirts downwards, I brush my teeth after I wake up and before I sleep, I check my Instagram as soon as I look at my Samsung phone, etc. My small habits, unconsciously, build my daily life. That is why it is so powerful. Small things I start finally become habit without my realization. A concrete example is, I started working out about 1.5 year ago when I did my Master in Sydney. Sydney's environment is really supportive for people who wants to work our outdoors. I just started it due to some health reason and for taking time out from endless study and assignments. Right now, it has become a habit. My brain will keep on questioning me when I skip a workout. It will keep nagging on me until I do it. After I do it, there will be some sense of accomplishment, and good feeling on my mind and body. Being hours in front of computer does not hurt as much as before (when working out was not my habit at all). It just felt really good and I decided to do it over and over again, every certain times.

People never want to be bad. I guess all of us have innate conscience to keep our virtue. No one wants to be alcoholics, gambling-addicts, porn-addicts, and overweight people. It is a small thing that turns big. Overweight people never realize that they are overeating until they see the number on the weight scale. I once saw a TV program where a beautiful woman told a story about how she becomes overweight. It was a really sad story. She said that food has been her source of comfort ever since she was raped when she was 14. Everytime those bad thoughts come, food will be her comforter, the thing that will help her forgetting her bitter past. When she was 15, she has gained a lot of pounds.

What Duhigg found in his research is that habit is a loop, consisting of cue, routine, and reward. Just like in the woman before, her cue is rush of the bitter past memories, her routine is eating, and her reward is feeling of comfort, of being able to brush off those bad thoughts.

MIT researchers once tried to analyse formation of habits. They used a mouse, a maze, and some chocolate. The maze was designed as a T-shaped with a gate right before where the mouse is placed. When the mouse heard a "click!" sound signing the gate is opened, it needs to run toward the left side of the T-maze to find the chocolate. This is done a lot of times. The researchers then found through a small device they put in the mouse brain that when the mouse run through the maze for the first time, there were so many brain activities seen from the fluctuations in the recorded graph of the brain. No wonder it happened, because the mouse seemed confusedly going to all directions throughout the complete run. However, as the activity was repeated, the brain activities also decline, it created a "chunking" - which enabled the mouse to act AUTOMATICALLY, and QUICKLY move to the chocolate. It created a habit. The cue in this case is the "click!" sound, the routine is running through the maze, and the reward is chocolate.

This phenomenon also happened to our brain. Why? Because our brain, just like us, always try to make things more and more efficient, so that it can give its energy to more important things, like inventing things, researching, and solving problems. This is why we can automatically do things that we do a lot of times perfectly (such as brushing your teeth, getting out our cars from the parking space, and applying make up before work).

This book really opened my eyes about my own habits. I can understand my cue, my routine, and my reward. I do not just do what I do automatically, but I know why I do it. I know when I do it. I know for what I do it.

The question, however, is can every small thing we start doing become a habit?
I will cover this in the next post. :)