The New Face of Marketing

Today, there's a talkshow held by MSS-FEUI (mss-feui.com) as a part of their MIST 2012 roadshow in my campus. MIST is actually a conference which talk about marketing and will be held on March 5th and 6th this year (2012).

The title of the talkshow was "Undressing the Social Media: "What is Happening with Our Consumers?".

To be honest, i am not interested to the title, but anyway, i attended the talkshow.

The talkshow presented Andy Sjarif, the CEO of SITTI, an Indonesian start-up online advertising company. As I listen to him, I found that the talkshow was very useful, it gave me new insight about the NEW marketing concept that we should apply as we try to sell or to market everything.

A very powerful message behind all his talk i think is that, "4P is dead. The old marketing is dead. The one-direction concept of marketing is dead. What matters now is about two-direction marketing, it's all about listening to people, it's all about using the social media to its fullest power to do marketing."

He also said that "In the marketing world right now, it is not about the millions-budgeted tv commercial, but its about knowing the group of people that will be the perfect target of what we try to market or sell, and penetrate into those group of people via social media."

What an interesting concept. I think it is indeed, very true.

In the end, I want to say "Thank you very much to MSS-FEUI. Thank you for coming to our campus and thank you for sharing your valuable knowledge with us. It's an honor to participate in your program guys." :)